01
Prospecting & qualification
We research relevant publishers and sites, then screen opportunities before outreach begins.
LINK BUILDING, WITHOUT THE NOISE
Links that move your organic growth upward.
Manual prospecting, thoughtful outreach, relevance-first placements, and reporting you can actually understand. No automated blasts. No junk directories. No mystery links.
- Manual outreach
- Relevance-first vetting
- Clear reporting
WHAT WE HANDLE
01
Prospecting
Find sites that make sense for your niche and audience.
02
Outreach
Reach out manually with a real reason to connect.
03
Placement
Coordinate content and links with quality in mind.
04
Reporting
Know what was placed, where, and why it matters.
Relevance over vanity metrics. A link should make contextual sense—not just look impressive in a spreadsheet.
Quality over volume. We would rather build fewer links worth having than fill a report with noise.
Transparency over black boxes. You should know what you are paying for and where your links come from.
THE SERVICE
One focus: earning better links.
Upward is built for companies that want to strengthen organic visibility without turning link acquisition into another full-time job for their team.
02
Manual outreach
Personalized outreach designed around relevance and fit—not scraped lists and mass-email templates.
03
Content & placement coordination
We coordinate the moving pieces around placements so links land naturally within useful, relevant content.
04
Campaign reporting
Simple reporting that shows live placements, target pages, anchor text, and campaign notes.
THE PROCESS
Simple on your side. Hands-on on ours.
Define the targets
We start with the pages, topics, competitors, and outcomes that matter most to your campaign.
Build the prospect list
We find relevant sites, review fit, and prioritize opportunities worth pursuing.
Reach out and coordinate
We handle outreach, follow-up, content coordination, and placement details.
Report and refine
You get a clear view of completed work, and we use what we learn to sharpen the next round.
OUR STANDARD
Not every backlink is worth having.
We look beyond surface-level metrics and evaluate whether a placement makes sense for the site, the topic, and the page being linked.
Topical relevance
The site and surrounding content should make sense for your brand and target page.
Human review
Opportunities are reviewed manually instead of being accepted solely because a metric clears a threshold.
Natural placement
The link should fit the content rather than feeling forced into an unrelated paragraph.
No mass-spam tactics
No automated outreach blasts, junk directories, or quantity-for-quantity's-sake campaigns.
Clear campaign records
You get a straightforward record of placements and the details needed to evaluate them.
FAQ
Questions before we start?
What kinds of links do you build?
Campaigns are centered on relevant editorial opportunities sourced through prospecting and outreach. The exact mix depends on your niche, target pages, and what opportunities make sense.
Do you guarantee rankings?
No. Links are one part of organic search performance, and rankings depend on many factors. We focus on doing the link-building work well rather than promising an outcome no agency can control.
Do you guarantee a specific DR or DA?
No single third-party metric defines a good link. Metrics can be useful screening signals, but relevance, site quality, context, and fit matter too.
Can you work with our existing SEO team?
Yes. Upward can operate as a focused link-building partner while your internal team or existing agency handles technical SEO, content, and broader strategy.
How do we get started?
Send a quick note with your website, target pages, niche, and what you are trying to accomplish. We can determine whether the campaign is a fit from there.
READY TO MOVE UPWARD?
Let’s talk about the links your site actually needs.
Send your website and a little context about what you want to grow. We’ll take it from there.